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Few Simple On-Site Vagaries to Increase Social Media Traffic

You cannot ignore the impressive and rapid growth of social media into modern marketing. Driving just a minuscule percent of these users to your site will provide unexpected results, both for your business brand and revenue.

There are a few simple changes that you can easily make on-site to woo your social media followers to visit your site.

  • These tried and tested methods are followed by most of the advertisers and marketers to gain the maximum benefits from their social media marketing strategies.
  • These changes are required from time to time because even if you shift your marketing strategy and allocate a large portion of your marketing and advertising budget to social networks, you may still not get the desired results.

To guarantee success and win big, you will need to make these changes to drive your social followers towards your site. These changes are the perfect solutions to your searches and problems to win big with social media.

Focus more on the quality of your posts

People may tell you a lot of things when it comes to posting frequency. Most of them will suggest that you post too often. Some people will even go a step further and say you should post the same content over and over again to increase your outreach and gain more followers for Instagram.

Well, they may be true to some extent, but posting on the social media channels are much different from reading stories to your kids. Reading a story over and over again may help them memorize the story and even relate to it in their daily activities, but posting a specific content over and over again may make your audience bored and abandon the site.

Therefore, you should focus on posting fresh content only because the search engines like Google look for freshness in the content to rank it higher. However, this undoubtedly solid strategy is only applicable when you can maintain quality standards. If it slacks even by an iota, so will your social share and follower counts. The best way to proceed is to:

  • Publish as often as you want on your blog
  • Do not push every post through your social media channels and
  • Make sure that it creates more engagements and interactions.

This does not mean that posting less frequently will guarantee increased interactions and engagements on social media. According to HubSpot review, you’re the posting frequency on social media does not have a direct effect on engagements on your posts necessarily. It is for this reason you should focus on the quality of your posts rather than the frequency of posting.

Few free ways to increase traffic

You can try both free and paid ways to increase website traffic from Google. However, focusing on the free methods initially will be a prudent decision, especially if you are a small business and have a limited budget. Few of these useful and practical free ways to increase website social traffic include:

  • Creating a free Google my business listing which will bring seven times more visits
  • Performing an on-page SEO tactic to increase the rank of the website pages in the search engines and in turn get more visitors
  • Getting listed in online directories and review sites that have a strong domain authority on the search engines
  • Building backlinks from industry influencers and complementary businesses to reach to a larger audience and drive high-quality traffic to your website
  • Posting to different social media channels such as Facebook, Instagram, and LinkedIn to promote website pages and your blog posts
  • Include hashtags in your posts for easy finding and higher engagements
  • Using landing pages for making offers
  • Targeting long-tail keywords to rank higher and be found easily
  • Starting email marketing to send newsletters and promote offers
  • Focusing on guest blogging from an industry influencer
  • Engaging more with online groups and websites of your niche business and
  • Learning from Google Analytics

All these steps will make your marketing campaign more productive and help you to gain a lot of social traffic to your site.

Promote your site

You will need to promote your site continually, and the best way to do it is by focusing on blogger outreach. You will be surprised to know what a simple and single tweet from an influential blogger can do to your posts.

  • Simply find those specific bloggers who share content on a similar topic like yours
  • Send them a personalized email but make sure you are not very pushy and
  • When he or she gets back to you, send a link to your content.
  • However, keep in mind that you should not ask the blogger to share your post. They will do it themselves only if they find it good enough to do so. And, that is all.

Use your email list

You must make the best use of your email list to gain more social traffic to your site. Yes, this is a traditional approach, and you may be more inclined towards the modern content marketing strategies available out there today, but this will help you to take maximum advantage of your marketing campaigns.

  • Email marketing has proved to be useful all the time and is also a profitable marketing tactic.
  • This is inexpensive and delivers a high ROI.
  • It is also extremely versatile.

There are several different ways in which you can leverage your brand to your email subscribers and encourage them to share your posts with their friends and family. This, as a result, will generate new leads from the new website visitors in addition to your current subscribers.

Social media advertising

Lastly, focus on social media pages that the users visit daily and advertise on those. This will make it far easier for you to reach out to your potential customers. When they view your postings, you will be able to present your business in front of them. This will increase organic visibility and traffic to your site.

Pete Campbell is a social media manager at Gramista and has immense knowledge about email marketing and Instagram promotion. He loves to travel, write and play baseball


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