You cannot ignore the impressive and rapid growth of social media into modern marketing. Driving just a minuscule percent of these users to your site will provide unexpected results, both for your business brand and revenue.
There are a few simple changes that you can easily make on-site to woo your social media followers to visit your site.
To guarantee success and win big, you will need to make these changes to drive your social followers towards your site. These changes are the perfect solutions to your searches and problems to win big with social media.
People may tell you a lot of things when it comes to posting frequency. Most of them will suggest that you post too often. Some people will even go a step further and say you should post the same content over and over again to increase your outreach and gain more followers for Instagram.
Well, they may be true to some extent, but posting on the social media channels are much different from reading stories to your kids. Reading a story over and over again may help them memorize the story and even relate to it in their daily activities, but posting a specific content over and over again may make your audience bored and abandon the site.
Therefore, you should focus on posting fresh content only because the search engines like Google look for freshness in the content to rank it higher. However, this undoubtedly solid strategy is only applicable when you can maintain quality standards. If it slacks even by an iota, so will your social share and follower counts. The best way to proceed is to:
This does not mean that posting less frequently will guarantee increased interactions and engagements on social media. According to HubSpot review, you’re the posting frequency on social media does not have a direct effect on engagements on your posts necessarily. It is for this reason you should focus on the quality of your posts rather than the frequency of posting.
Few free ways to increase traffic
You can try both free and paid ways to increase website traffic from Google. However, focusing on the free methods initially will be a prudent decision, especially if you are a small business and have a limited budget. Few of these useful and practical free ways to increase website social traffic include:
All these steps will make your marketing campaign more productive and help you to gain a lot of social traffic to your site.
You will need to promote your site continually, and the best way to do it is by focusing on blogger outreach. You will be surprised to know what a simple and single tweet from an influential blogger can do to your posts.
You must make the best use of your email list to gain more social traffic to your site. Yes, this is a traditional approach, and you may be more inclined towards the modern content marketing strategies available out there today, but this will help you to take maximum advantage of your marketing campaigns.
There are several different ways in which you can leverage your brand to your email subscribers and encourage them to share your posts with their friends and family. This, as a result, will generate new leads from the new website visitors in addition to your current subscribers.
Lastly, focus on social media pages that the users visit daily and advertise on those. This will make it far easier for you to reach out to your potential customers. When they view your postings, you will be able to present your business in front of them. This will increase organic visibility and traffic to your site.
Pete Campbell is a social media manager at Gramista and has immense knowledge about email marketing and Instagram promotion. He loves to travel, write and play baseball
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